ORBIT
Orbit
2025
Motion
Motion direction, film, launch assets
Motion Direction
Overview
The brief
Orbit had plenty to say, but no consistent rhythm across its moving parts. We defined a small motion language and gave every format the same underlying pulse.
The outcome
From launch film to interface detail, the brand now moves like it belongs together.
Summary
A motion identity that gives every launch, loop and interaction the same pulse.
30s
brand loop
12
motion rules
04
launch formats
Outcome
From launch film to interface detail, the brand now moves like it belongs together.
HALCYON / WORKS / PROJECT