LUMEN
Lumen
2025
Branding
Brand strategy, naming, identity
Brand Strategy and Identity
Overview
The brief
Lumen had earned attention in a crowded category, but not yet recognition. We found the sharpest truth in the business and built a voice and identity around it.
The outcome
The brand now has a point of view people can repeat, remember and act on.
Summary
A sharper point of view for a business ready to stop sounding like everyone else.
3
market shifts
01
distinct voice
8
touchpoints
Outcome
The brand now has a point of view people can repeat, remember and act on.
HALCYON / WORKS / PROJECT