Strategy
Constraints Are an Engine
The brief gets sharper when the room gets smaller. A useful constraint is a form of momentum.
Jon Bell
Strategy Lead
4
A Smaller Room, a Sharper Brief
Constraints turn a wide field of possibility into a sequence of useful decisions. The best ones make the essential idea easier to see.
The Constraint Is Not the Compromise
A good constraint is an agreement about what matters. It gives teams a common edge to push against, and a clear reason to say no.
Jon Bell
Strategy Lead
